Precision Design President David Haupt received certification from the Institute for Advertising Ethics in recognition of completing the advanced study course on advertising ethics, principles, practices, research and case studies.
The Institute Preamble states that ethical behavior should always guide our personal and business conduct. This study course is designed to further that objective.
The Institute for Advertising Ethics (IAE) is administered by the American Advertising Federation (AAF).
Its fundamental purpose is to inspire advertising, public relations and marketing communications professionals to practice the highest personal ethics in the creation and dissemination of commercial information to consumers.
Precision Design launched a new and improved website for the Conyngham Valley Historical Society featuring images of artifacts located in their museum, a calendar of upcoming events and information about how to become a member or make a donation to the museum. The new mobile-responsive website, which was created by Hazleton advertising, marketing and web design agency Precision Design, can be found at www.conynghamhistoricalsociety.org.
Precision Design recently launched a new responsive website for Hazle Township that helps both residents, businesses, industries and area newcomers quickly and efficiently access important information.
Precision Design is a Hazleton-based advertising, marketing and public relations firm that has developed websites for numerous clients, including CAN DO, the Greater Hazleton Chamber of Commerce, Hazleton Public Transit and several municipal governments.
Residents can access the site on all devices to find detailed information on the township’s many services and service providers, including the Hazle Township Fire Department, garbage collection, property management and tax collection.
Precision Design of Hazleton developed and launched a new, mobile-responsive website for Hazleton Public Transit (HPT) which features easy access to the transportation department’s weekday and weekend bus schedules as well as a new mobile app called “Where’s My Bus.” To view the website, visit www.ridehpt.com.
HPT’s website features the “Where’s My Bus” app which is also known as myStop. It allows riders to select one of HPT’s scheduled bus routes and determine where the bus is at that moment along the route. The new website also provides efficient access to schedules and maps for the department’s 14 regular bus routes. The responsive design of the website enables people to view bus schedules that are optimized individually for both mobile and desktop viewing.
The website offers information in English and Spanish about the department’s services, bus fares and rider information. The services page educates riders about HPT’s fixed route services and demand-response service option for people with disabilities. A fares section shows riders the current cost to ride the bus and provides prices for individual bus trips as well as the 10-ride and 20-ride ticket packages.
A riders guide section gives patrons information about how to catch the bus, how to pay for the bus, how to get off the bus and how to transfer to a different bus route during their trip. An advertising section provides prices, sizes and exact location information for HPT’s full bus, king size, queen size, rear and interior display bus advertising options and information on advertising on the interior and exterior walls of its bus shelters.
Let’s just take a moment and reflect. Do you use a mobile device to view online content? Chances are, yes. Now, do you ever look at a company’s website on your cell phone? According to statistics, your answer will be yes. Are you reading this on a mobile phone? Chances again are yes. Now, should your website be designed and functioning for mobile? This can be answered with three letters, YES!
Below, we will talk a little about the different ways a website can be designed for mobile (Responsive & Dynamic Serving) and why mobile has changed from an option to a prerequisite to your business’ success.