News

President David Haupt completes Institute for Advertising Ethics advanced study course

Precision Design President David Haupt received certification from the Institute for Advertising Ethics in recognition of completing the advanced study course on advertising ethics, principles, practices, research and case studies.

The Institute Preamble states that ethical behavior should always guide our personal and business conduct. This study course is designed to further that objective.

The Institute for Advertising Ethics (IAE) is administered by the American Advertising Federation (AAF).

Its fundamental purpose is to inspire advertising, public relations and marketing communications professionals to practice the highest personal ethics in the creation and dissemination of commercial information to consumers.

Precision Design launches new and improved website for Conyngham Valley Historical Society

ConynghamHistoricalSocietywebsite Precision Design launched a new and improved website for the Conyngham Valley Historical Society featuring images of artifacts located in their museum, a calendar of upcoming events and information about how to become a member or make a donation to the museum. The new mobile-responsive website, which was created by Hazleton advertising, marketing and web design agency Precision Design, can be found at www.conynghamhistoricalsociety.org.

Precision Design launches new website for Hazle Township

HazleTownship Precision Design recently launched a new responsive website for Hazle Township that helps both residents, businesses, industries and area newcomers quickly and efficiently access important information.

Precision Design is a Hazleton-based advertising, marketing and public relations firm that has developed websites for numerous clients, including CAN DO, the Greater Hazleton Chamber of Commerce, Hazleton Public Transit and several municipal governments.

Residents can access the site on all devices to find detailed information on the township’s many services and service providers, including the Hazle Township Fire Department, garbage collection, property management and tax collection.

Precision Design Launches New Mobile-Friendly Hazleton Public Transit Website

HPT website Precision Design of Hazleton developed and launched a new, mobile-responsive website for Hazleton Public Transit (HPT) which features easy access to the transportation department’s weekday and weekend bus schedules as well as a new mobile app called “Where’s My Bus.” To view the website, visit www.ridehpt.com.

HPT’s website features the “Where’s My Bus” app which is also known as myStop. It allows riders to select one of HPT’s scheduled bus routes and determine where the bus is at that moment along the route. The new website also provides efficient access to schedules and maps for the department’s 14 regular bus routes. The responsive design of the website enables people to view bus schedules that are optimized individually for both mobile and desktop viewing.

The website offers information in English and Spanish about the department’s services, bus fares and rider information. The services page educates riders about HPT’s fixed route services and demand-response service option for people with disabilities. A fares section shows riders the current cost to ride the bus and provides prices for individual bus trips as well as the 10-ride and 20-ride ticket packages.

A riders guide section gives patrons information about how to catch the bus, how to pay for the bus, how to get off the bus and how to transfer to a different bus route during their trip. An advertising section provides prices, sizes and exact location information for HPT’s full bus, king size, queen size, rear and interior display bus advertising options and information on advertising on the interior and exterior walls of its bus shelters.

Why does your website need to be responsive?

thumb responsive Let’s just take a moment and reflect. Do you use a mobile device to view online content? Chances are, yes. Now, do you ever look at a company’s website on your cell phone? According to statistics, your answer will be yes. Are you reading this on a mobile phone? Chances again are yes. Now, should your website be designed and functioning for mobile? This can be answered with three letters, YES!

Below, we will talk a little about the different ways a website can be designed for mobile (Responsive & Dynamic Serving) and why mobile has changed from an option to a prerequisite to your business’ success.

Poly Plastic chooses Precision Design for web development contract

Poly Plastic Products Inc. and Sigma Specialty Films, with manufacturing facilities in Delano, Pennsylvania, and Marshville, North Carolina, have awarded a website development contract to Precision Design.

newPPP The company is looking to Precision Design to completely redesign its website using the latest technology to make the company’s presence on the internet optimized for viewing on multiple platforms, including tablets and smartphones.

Sigma Specialty Films are leaders in the manufacture of institutional can liners, industrial bags and machineable packaging films including laminating and converting products.

The company has been supplying the needs of janitorial, food service and hospitality supply distribution services east of the Mississippi for more than 60 years.

Precision Design developing new website for SEDCO

The Schuylkill Economic Development Corporation (SEDCO) has retained Precision Design for the development of a new, responsive, website to promote the agency’s economic development efforts within the Interstate 80, 81 and 78 corridors in central and eastern Pennsylvania.

SEDCO is a community-based, private, not-for-profit organization with more than 60 years of experience in assisting companies to locate or expand their operations here.

“Our firm has completed numerous projects for economic development corporations throughout Northeastern Pennsylvania and we are excited to be redeveloping the SEDCO website so it will be modern and present the information in a logical manner whether the viewer is using a computer, iPad, iPhone or other mobile device,” said David C. Haupt, Precision Design’s president.

CAN DO Community Foundation honors Precision Design

The CAN DO Community Foundation recently honored Precision Design for its in-kind contributions to the Foundation.

“The Foundation has looked to Precision Design’s expertise to expand our communication and public relations, and the agency has been generous with its time and talent to help us promote the good things we are doing for the people of our communities,” said Gary F. Lamont, Foundation president.

Precision Design wins two Telly Awards

Precision Design has won two Bronze awards in the 34th annual Telly Awards, a video production competition that received more than 12,000 entries from all 50 states and numerous countries spanning five continents.

Precision Design created the award-winning television and web advertising campaign for Carrato Surgical Associates of Hazleton. The agency received a bronze award for its testimonial campaign featuring videos of five patients of Dr. Anthony Carrato. The other award winner was a piece titled “Jessica’s Story,” in which Jessica Rodriguez, pregnant with twins, told her story of bleeding internally from an ectopic pregnancy and how Dr. Carrato saved her life and her surviving twin’s life.

Precision Design creates materials for library’s capital campaign

Precision Design was chosen by the Hazleton Area Public Library to coordinate the announcement of its “Renewing a Classic” capital campaign, which aims to raise $1.3 million. As part of the contract, Precision Design also created marketing materials for the library’s campaign.

The materials included a 12-page campaign image book as well as pledge cards and envelopes. Agency staff worked with library and campaign officials to write the book’s text, which included an introductory letter from the campaign’s chairman, an explanation of need, information on the library’s branches, the library’s history, testimonials from frequent library users on the importance of libraries and a call to action with information on how to donate.

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